Often people get it backward. They arrive at a time in their lives when they need a new job then the first thing they do is look for job openings. It may seem logical but it is not the most beneficial way to go about it. Many of those jobs are not a good match for one reason or another. If they are not a match then they are just distractions.
Instead, flip the process around and begin with yourself. Engage in some pre-job hunt career research. Career research is a process of getting in-depth knowledge of yourself and an idea of where your skills and interests best fit into the career landscape. The purpose of career research is to develop a career strategy and job hunt plan. So the process looks like this instead:
Begin with self-awareness
Then industry trends
Then company culture and job openings.
There are strong advantages to working a job hunt from this angle. First is that you will get a better understanding of your personal brand along the way. You will be able to strategically network with others knowing what you want them to remember about you. You also gain a deep understanding of what makes your heart sing and will be able to zoom in on opportunities that are more likely to work optimally for you. Lastly, you will come from a position of passion in job interviews and will be more convincing and so more likely to win the offer.
A good place to start is with this career aptitude test based on the Holland Codes. It’s good, it’s quick, and it’s free. The results are useful and interesting. The same website also has some excellent career research resources. I love the way the information on each job title is presented. It’s easy to read, short and sweet, and particularly relevant. Of course, O*Net is a very good resource for career research as well.
Of course, when you go into an interview for a position, you will have done your research. You looked into what’s going on with the company. You checked out their website. You prepared for potential questions. You have questions of your own. You reviewed your power stories.
Now realize that the people who are hiring, they have a problem. And they need to find someone who can solve that problem. So be sure you are aware of why they are hiring right now. Make that a part of your research. Begin to think in terms of how you can be a solution to that problem. That’s what they want to hear, and that’s what will make you stand out. They’re looking for a solution, and you can be that solution. Position yourself to show that you’re aware of what they intend to accomplish by hiring someone. Check in with them too. When you go into your interview, say, “I imagine that blah blah blah is a problem, and I think that I could contribute by blah.” Doing so will help you demonstrate how you want to be a solution to their problem. They’ll like that.
Much of what goes on in an interview is the interviewer seeking to understand your personal brand. It is often an awkward situation because each question is basically, “What makes you the best choice for us?” And, that is such a mind trick of a question. You can get into this idea of, “Oh my gosh, is it okay to say that I’m special…that I’m the best one?” You know what, it’s okay. You have a personal brand, and they want to know about that to determine if you are going to fit into the company culture. Be okay with saying, “This is who I am. This is what I do especially well. This is how I contribute.” Take pride in that.
Prepare yourself by losing that awkwardness about how they’re going to ask you what makes you unique. What makes you better than the other applicants. Understand, that is your invitation to tell them about your personal brand. What you embody. Go ahead and be yourself and stand for something. Know in advance, who you are and what you are looking for and say it with calmness and pride. Question them too. It’s the only way to find out if the match is a good fit for you both.
In this interview, Stevie talks about the benefits of using your intuition in your career development. She talks about ways to trust and develop your intuition too. Ideas discussed include the importance of positive thinking and controlling your focus as a mindset strategy. A comparison of analytical mind and intuitive mind as states of mind to begin noticing is an exercise mentioned too.
Shahrzad Aresteh is a career counselor and founder of NourishYourCareer.com where she has created a unique, warm, and inviting career development website. She is a great interviewer who shares many interviews with other career development professionals there too. Check out her book, Nourish Your Career*!